Android vs iOS: Which platform to choose for Enterprise App Development

  Android vs iOS: Which platform to choose for Enterprise App Development

  Android vs iOS: Which platform to choose for Enterprise App Development

There’s a revolution underway in the Enterprise App development businesses, with the number of apps available for download at major mobile stores being at an all time high. Enterprise App-developers are on their toes 24X7 for creating a breakthrough application, hoping that their creation will make enough money for them at Apple store and google play store.

As of March 2017, the App Store had over 2.2 million apps compared to Play Store’s 2.8 million apps. Also in Q1 2017, combined iOS and Android app downloads were up 15% year-over-year, reaching a total of about 25 billion new downloads globally.

With re-installs, these numbers could go much higher. In terms of in-app purchases, revenue also increased 45% year-over-year for a staggering $15 billion across the iOS and Android systems running worldwide.

This is a good time for Android app development companies and iPhone app development companies to keep hiring App developers because, according to, these apps are forecasted to generate close to $200 billion in in-app and in-advertising revenues in less than three years’ time.

But the question that stands is whether to develop Android or iOS apps?

We will objectify this question further, based on the following six factors:

  1. Demographics
  2. Devices
  3. Development time
  4. Development tools
  5. Publishing and restriction
  6. Cost and Revenue
  7. Demographics
    • iOS: It caters mostly to the U.S. and European populations with people of higher income groups. iOS users are people who are willing to spend more on applications and in-app purchases.
    • Android: Android’s current global share is larger than that of iOS. Android is prominent in developing nations. Its low entry-level cost and compatibility with devices of all price ranges makes its market share higher and among people of all income groups.
  8. Devices

In designing your app, you need to factor in how your app will run given a particular device’s screen and resolution, the hardware compatible with the platform, and the individual features and capabilities of various phone models.

    • iOS: In terms of screens and resolutions, iOS or Apple devices provide a limited number of options. Apart from this, iOS apps can only be developed on a Mac system as part of Apple’s security protocol. On top of this, Apple has the sole right to produce apps for iPhones or iPads.
    • Android: Android devices (mobiles and tablets) range in all sizes and resolutions. Apart from this, Android apps can be developed on Windows system, Linux or Mac. Besides, Android javascript, being available on an open platform, makes it possible for any developer to build an Android application.
  1. Development Time
    • iOS: Development time is significantly shorter. This has become a big perk for iPhone app development companies because Apple devices are limited in number. For this reason, App development and testing becomes an easier process.
    • Android:Generally it takes longer to develop and test an application because of the platform’s fragmented system. Since there are numerous devices using the same Operating system, Android App development companies face the problem of a longer lead time in terms of application development and testing.
  2. The development tools

Java and Swift, both have fairly similar structures. The difference is that the former may be a bit complex for a beginner, while the latter is based on Objective-C and touted to be generally error-free.

    • iOS: Integrated development environment (IDE) – Uses Xcode IDE. As per for programming language, iOS uses Apple’s programming language called Swift.
    • Android: Integrated development environment (IDE) – Uses dedicated Android studio for developing apps on the platform. The programming language used can be chosen from a number of compatible languages but the most used language is Java.
  1. Publishing and Restrictions

Right from membership application to submitting your app with App store, without any certainty that your app will finally be selected or not, Apple terms are not easy. On the other hand, Android is more easy going in this say.

    • iOS: It requires subscription of Apple’s membership program as part of its licensing and membership policy. And still it might take anywhere between several days to weeks for Apple to approve an application at the App store. This is because Apple enforces restrictive policies that are regarding the originality of design and potential legal liabilities.
    • Android: It allows development of an application without any subscription. The publishing policies are also less restrictive, and it only takes a few hours for the application to go live on Play store.
  1. Cost and Revenue

Both the Play Store and the App Store put developers on equal footing when it comes to revenue generation, but the interplay of cost and revenue seems to favor iOS more. This may be attributed to iOS users’ willingness to spend on app purchases.

    • iOS: iOS apps are more cost effective in terms of time and capital resources needed for application development. One can get 70% of the sales revenue made by the app on App store.
    • Android: It’s costlier to develop the application and one gets 70% of the sales revenue made by the app on Play store.

In conclusion, it’s safe to say that both, Android and iOS, have fairly squared the round of comparison. Anything which lacks in one is taken care of in the other.

Android may be your go-to platform in terms of compatibility with any hardware, more lenient rules for membership and approval of apps, and affordability of publishing fees. But on the other hand, iOS shows better mileage in terms of uniformity in the screen size and resolution of devices for which the apps are intended, a more streamlined interface, shorter time frame of development, and cost and revenue model.


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